Case Studies
California State Senate, District 37
In one of California’s most competitive state Senate races, the fight for District 37 became a battleground for political dominance. Orange County, long a Republican stronghold, had grown increasingly competitive, and flipping this seat required a bold, calculated approach. The Democratic incumbent, Josh Newman, was a formidable opponent with strong name recognition and resources. The margin for error was slim, and every vote mattered in a district where the results could shift the state Senate’s balance.
Andrew Bailey, Missouri Attorney General
RepublicanAds.com was hired by Thompson Communications, on behalf of the Liberty and Justice PAC to support Andrew Bailey’s candidacy for Missouri Attorney General. With a tight 12-day window to reach voters, the campaign was able to quickly match a custom audience and book the entire campaign in a matter of minutes, ensuring the right voters saw Bailey’s message in a matter of a couple of hours.
Mark Tisdel, Michigan House District 55
Mark Tisdel, a Republican politician in Michigan, first transitioned from representing the 45th district to winning a second term in the newly redistricted 55th district during the 2022 election cycle. In 2024, he built on this success to secure another term through a strategically crafted digital campaign. Despite being significantly outspent by his opponent, Tisdel secured victory by doubling his win margin from 2020 and outperforming other Republicans on the ticket by 3 percentage points.
Maureen Fraser, Collierville Mayor
In the critical two weeks leading up to the election, Maureen Fraser's mayoral campaign in Collierville, TN used our powerful ad tech platform to drastically increase her name ID. In a significant election to replace a mayor who had held office since 2008, the stakes were high. Our digital campaign directly addressed the need to mobilize voters and secure a 14 percent win for Mayor Fraser by leveraging targeted, impactful digital strategies that drove voter turnout (GOTV).