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Andrew Bailey, Missouri Attorney General
RepublicanAds.com was hired by Thompson Communications, on behalf of the Liberty and Justice PAC to support Andrew Bailey’s candidacy for Missouri Attorney General. With a tight 12-day window to reach voters, the campaign leveraged our platform’s proprietary audience matching system to achieve a 100% match rate on their custom audience consisting of Republican primary voters in Missouri, and the campaign was up and running on the same day. The campaign was able to quickly match a custom audience and book the entire campaign in a matter of minutes, ensuring the right voters saw Bailey’s message in a matter of a couple of hours.
Thompson Communications trusted our proven ability to achieve unparalleled targeting precision and rapid campaign execution. Unlike other firms, we uniquely combine DSPs, audience identifiers, and voter file data to build the most comprehensive audience profiles possible. This ensures that campaigns reach the right voters—every time.
Additionally, our inventory access is unmatched. We negotiate with multiple top-tier suppliers to secure the best rates for our clients while delivering ads on premium channels like ESPN, ABC’s The Bachelor, and Fox News. These placements guarantee high visibility and voter trust. Coupled with real-time reporting, our approach provides clients with transparency and results they can count on.
Our execution for Andrew Bailey’s campaign delivered precision, speed, and measurable impact, here are the key results:
Targeting and Engagement:Â Within just 12 days, we reached 57,408 unique Republican primary voters, achieving a frequency of 5.35 impressions per device and delivering over 306,865 impressions via CTV ads. These metrics show that the custom audience received consistent messaging without over-saturation.Â
Audience Match Performance:Â The campaign achieved a 98.1% audience match rate, ensuring that nearly every targeted voter saw the message reliably and efficiently.
In just 12 days, RepublicanAds.com delivered a high-impact, precision-targeted campaign for Andrew Bailey, ensuring that the right voters saw the right message at the right time. Our 100% audience match rate, rapid campaign execution, and real-time reporting set a new standard for efficiency and effectiveness in statewide political advertising. With premium placements and comprehensive audience insights, this campaign demonstrates the power of cutting-edge technology and unmatched precision, making our platform the clear leader in political targeting.