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California State Senate, District 37
In one of California’s most competitive state Senate races, the fight for District 37 became a battleground for political dominance. Orange County, long a Republican stronghold, had grown increasingly competitive, and flipping this seat required a bold, calculated approach. The Democratic incumbent, Josh Newman, was a formidable opponent with strong name recognition and resources. The margin for error was slim, and every vote mattered in a district where the results could shift the state Senate’s balance.
Our Expertise in Bare-Knuckled Street Fights
RepublicanAds.com’s proprietary ad tech platform provided the competitive edge needed to cut through the noise in hyper-competitive districts. By integrating advanced data analytics, IP address targeting, cookie-based strategies, and multiple DSPs leveraging device graphs, our platform ensured precise voter engagement and real-time optimization, allowing every dollar spent to resonate with the right audience at the right time. With a proven track record in crafting campaigns that deliver results, we partnered with the California Republican Party to take on the challenge of flipping District 37. Our expertise in deploying aggressive, targeted advertising strategies positioned us as the ideal partner for this pivotal race.
The Challenge and Strategic Execution
The goal was clear: to unseat Josh Newman by maximizing voter reach, frequency, and impact, all while maintaining cost efficiency. With a category as fierce as the "Best Bare-Knuckled Street Fight Victory," our strategy reflected the no-holds-barred nature of the campaign.
We launched a series of attack ads that leveraged multiple platforms, including Connected TV (CTV), PreRoll video, and Display ads, targeting voters across Orange County. These ads were designed to disrupt, engage, and resonate with voters, ensuring high visibility and message retention.
Key elements of the campaign included:
CTV Advertising:
Delivered over 43,156 impressions with a 98.91% video completion rate, ensuring the message stayed front and center on premium screens.
Achieved a 6.58 frequency per device, reinforcing the campaign’s aggressive presence.
PreRoll Video Ads:
Garnered 65,408 impressions with a 63.75% video completion rate and a cost of just $0.07 per voter reached, exemplifying cost efficiency.
Focused on high-impact placements to maximize message penetration.
Display Ads:
Delivered 47,784 impressions with a frequency of 3.15 per device, maintaining consistent visibility throughout the campaign.
Geo-Targeting:
Focused on critical cities within the district, including Irvine, Fullerton, and Anaheim, delivering tens of thousands of impressions to ensure high local penetration.
Results
Through our strategic use of platforms and relentless focus on voter engagement, we delivered:
A total of over 156,000 impressions across platforms, ensuring the ads dominated screens and conversations.
Cost-efficient voter reach with standout metrics like $0.07 per voter on PreRoll and $0.34 on CTV, exemplifying the cost-effective power of data-driven targeting.
High-frequency exposure to drive home the campaign’s message, with devices receiving the ads an average of 2.54 to 6.58 times, depending on the platform.
In a race decided by a razor-thin margin, these efforts proved decisive. Our data-driven, aggressive advertising strategy not only defined the narrative but also ensured that voters were inundated with our message at the right time and place.
The campaign to unseat Josh Newman epitomized the essence of a bare-knuckled street fight. By strategically leveraging high-impact platforms and delivering a relentless wave of attack ads, RepublicanAds.com helped flip a critical state Senate seat in one of California’s most competitive districts. This victory underscores the power of precision, persistence, and data in modern political campaigns. RepublicanAds.com proved once again that when the stakes are high, we deliver results.