In the critical two weeks leading up to the election, Maureen Fraser's mayoral campaign in Collierville, TN used our powerful ad tech platform to drastically increase her name ID. In a significant election to replace a mayor who had held office since 2008, the stakes were high. Our digital campaign directly addressed the need to mobilize voters and secure a 14 percent win for Mayor Fraser by leveraging targeted, impactful digital strategies that drove voter turnout (GOTV).

The RepublicanAds.com’s ad tech platform, with a unique targeting strategy integrating multiple DSP device graphs, IP address targeting, cookie targeting, and voterfile-matched data from i360, was the ultimate option for a campaign with just two weeks to go. Our presidential-level voter targeting, coupled with real-time analytics, and ability to book a self-serve campaign in less than 10 minutes made us the ideal partner to help win her election. 

Maureen Fraser's campaign booked two critical campaigns through our platform:

• Audience Campaign: For the two weeks leading up to the election, the campaign targeted 22,000 voters, 85.64% of her electorate, using our proprietary audience matching system. The custom audience was a strong GOTV group, ensuring high engagement. With just a set of 6 display ads, her results were astounding. She managed to reach a large percentage of her electorate with an impressive frequency of 4.57, putting her right in the sweet spot for optimum name recognition.

• Geofence Campaign: On Election Day, the campaign booked a geofence campaign to hyper-target polling locations. This allowed Fraser to reach her voters while they waited in line to vote, ensuring her name stayed top of mind. The geofence campaign delivered 18,000 impressions across 8 polling stations, reminding voters of her name right before they ticked the ballot.

Our platform’s precise targeting, real-time analytics, and ability to rapidly deploy campaigns made it the best use of online targeting for Maureen Fraser’s mayoral campaign. By combining audience targeting and geofencing, we helped increase name recognition, engage voters at the right moment, and ultimately secure a 14 percent victory in a highly competitive election.

Whether a campaign’s goal is increased name recognition, persuasion, or GOTV, our platform has a proven record of success.  No matter the campaign's level or the budget's size, RepublicanAds.com brings industry-leading technology to campaigns and causes of all sizes.