File Type Files must be either JPG, PNG, or GIF. PNG is preferred because it does not lose quality when resized and is optimized for online display. File Size The sweet spot between a high quality image and one that loads quickly is usually between 50KB – 300KB. Any lower than 50KB can render an image illegible. Our platform accepts images with a maximum file size of 400kB. Ad Dimensions Our platform only accepts the following four (4) sizes: 300 x 250 (Medium Rectangle) 160 x 600 (Skyscraper) 300 x 600 (Half Page) 728 x 90 (Leaderboard)

Generally, video ads are rejected if they do not meet the RepublicanAds.com platform video ad requirements. Note that if your video falls outside of the duration times (ex: 15.01s) then it will be rejected. If your video ad meets all of the requirements listed below, reach out to support@republicanads.com for further help. PreRoll Video Requirements Resolution: 1920 x 1080px Size: max 20MB Duration: 6s OR 15s OR 30s Bitrate: 4-8Mbits Format: MP4 CTV Video Requirements Resolution: 1920 x 1080px Size: max 60MB Duration: 15 OR 30s Bitrate: 15-30Mbits Format: MP4

Yes. All political ads, even “Issue Advocacy” ads to have legible ‘Paid for By’ disclaimers. Video ads must have a legible disclaimer visible for at least 4 seconds. More information can be found on the FEC website.

Outside of a clear and conspicuous disclaimer, there are not too many restrictions on the content of an ad. However, RepublicanAds.com reserves the right to stop a campaign if the creative promotes hate speech, discrimination, or otherwise violates the law.

The length of video ads is VERY important and must be strictly adhered to. If a campaign's creative falls slightly (i.e. 0.1 - 1s) outside of these lengths, it could be rejected by the platform. PreRoll Video Requirements Resolution: 1920 x 1080px Size: max 20MB Duration: 6s OR 15s OR 30s Bitrate: 4-8Mbits Format: MP4 CTV Video Requirements Resolution: 1920 x 1080px Size: max 60MB Duration: 15 OR 30s Bitrate: 15-30Mbits Format: MP4

Good click-through rates (or CTR%) depend on the ad type. PreRoll video ads tend to have a lower CTR% than banner ads, and CTV videos will have very minimal clicks. The average CTR% on a banner ad ranges from 0.5% – 1.5%. While it might seem low, it’s important to remember that the purpose of these ads is to persuade individuals using the message on the ad. Creatives should be intended to make a persuasive argument rather than drive traffic.

Frequency is one of the most important metrics in persuasion advertising. Higher frequency means a more effective campaign. Frequency equals the number of total impressions divided by the numbers of individual targets seeing the ad. Here's an equation explaining exactly how we calculate this metric:

Cost Per Voter shows the amount of budget spent on each individual voter. This metric allows you to conduct a side-by-side comparison on cost-per-voter reached with other outreach methods you might be using. It is determined by taking a campaign’s budget and dividing by the number of targets in your universe. ​

You will begin seeing reporting metrics in the platform approximately 24 hours after your campaign goes “live”. After the campaign is live, your report will update around every 2-4 hours.

When you log into the platform, you will see a “Reports” link in the Main Menu, located on the side of the screen. When clicked, that link will take you to a page where you will see all of your campaigns metrics. If you have multiple ad campaigns running simultaneously or have run ad campaigns in the past, you will be able to select the individual campaign you wish to view reporting for.

Once you are on the Reporting dashboard, you will see a “Download Report” Icon in the top right corner. Simply click on that icon and you will be able to download the reporting dashboard in Excel or as a PDF.

An impression is when an ad is delivered to a person. If your campaign is estimated to serve 100,000 impressions, that is the total number of times your ad will be seen by your audience.

Once a campaign is scheduled, it cannot be edited on the platform. If changes need to be made, please reach out to support@republicanads.com and we will work with you to make any necessary changes.

Reach out to support@republicanads.com if you need to extend your campaign. Changes to existing or live campaigns can only be made by the RepublicanAds.com team. Keep in mind that building a new campaign may be the best option to ensure the budget is still effective for your new flight dates.

All of your live campaigns can be accessed through the “My Campaigns” tab in the main menu that is found on the left side of the screen once logged in to the platform.

If you need to pause or stop a campaign, please reach out immediately to support@republicanads.com. Note that RepublicanAds.com does not offer refunds or partial refunds once a campaign is booked.

Duplicating a campaign is now easier than ever. When you click on “Create a New Campaign” in the platform, you will now have the option to duplicate any previously built campaign. You will see that option in the first step of building a new campaign.

While you cannot swap out creative after a campaign is booked, our support team can switch the creative on the backend. Please email support@republicanads.com with your request and the new creative. Keep in mind that switching out creative may temporarily slow reporting and negatively impact your campaign’s overall performance.