In political advertising, where every tactic and strategy counts, recognition for exceptional work is not just a feather in the cap but a testament to innovation and effectiveness. This year, RepublicanAds.com proudly clinched not one but two Gold Pollie Awards at the 2024 American Association of Political Consultants (AAPC) Pollie Awards.
"Our victories in the categories of "Best Use of Targeting" and "Best Use of Mobile Application/Technology" show our commitment to excellence and our relentless pursuit of cutting-edge solutions in the political advertising landscape." - Andy Yates, Co-founder, RepublicanAds.com
Gold - Best Use of Targeting
A Day to Win it All - VA House Delegate, District 48
In a recent special election for the Virginia House of Delegates District 48, where time was of the essence, RepublicanAds.com rose to the occasion with unparalleled agility and precision. Faced with the challenge of a sudden vacancy due to the resignation of the Republican incumbent, our platform was tasked with delivering a targeted message to voters within a mere 24-hour window.
With lightning speed, we formulated a comprehensive strategy and deployed ads across digital channels. Our efforts were successful as we served an impressive 93,843 display ads to a unique audience of 2,240 targets. The result? Delegate Eric Philips emerged victorious, securing the election with a margin of 101 to 87 votes.
Gold: Best Use of Mobile Application/Technology
No Dice - North Carolina House Bill 512
In tandem with Public Affairs Partners in a collaborative effort led by Faith Wins America, RepublicanAds.com played a pivotal role in opposing the legalization of video poker and casino gambling in North Carolina. By harnessing the power of our platform alongside our partners at Campaign HQ and Direct Edge, we orchestrated a multifaceted campaign that mobilized voters and influenced key legislators against the proposed legislation.
Through a combination of display and video campaigns targeted at specific districts and key locations, our digital advertising expertise reached unprecedented heights. With over 1.4 million display/banner ad impressions and 722,718 pre-roll video impressions, we effectively engaged our audience and galvanized them into action. The outcome? Legislators voted against the bill, highlighting the effectiveness of our collaborative efforts in shaping policy outcomes.
Elevating Political Advertising to New Heights
The AAPC Pollie Awards represent the pinnacle of recognition in the political advertising world, earning the title of "The Oscars of Political Advertising." Winning not one but two Gold Pollies highlights our unwavering dedication to excellence and innovation in political advertising. It is a testament to the tireless efforts of our team and the effectiveness of our platform in delivering results for our clients.
Previous Successes and Future Endeavors
Our triumphs at the 2024 AAPC Pollie Awards build upon our past achievements, including the 2023 AAPC Pollie Awards where we secured Gold for Best Ad Technology Innovation and Silver for Best Use of Mobile Technology. These accolades validate our commitment to democratizing digital advertising technology and empowering campaigns of all sizes to reach their target audiences effectively and efficiently.
Want to use this Gold Pollie Award Winning technology in your campaign or consulting agency?
About the Pollie Awards
The Pollie Awards (Pollies) are bipartisan honors awarded annually by the American Association of Political Consultants (AAPC) to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of professional peers selects AAPC award winners. Esquire magazine has dubbed the Pollies “the Oscars of political advertising”.
About AAPC
Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,600 members hailing from all corners of the globe. It is the largest association of political and public affairs professionals in the world. For more information, see theaapc.org.