Connected TV (CTV) ads are essential to engaging voters. As more Americans turn away from traditional cable in favor of streaming services, the opportunity to reach potential voters in new and more efficient ways has grown. CTV provides more precise targeting than traditional TV ads, is more cost efficient, and has more accurate engagement metrics. CTV ads are essential to any modern political campaign. Their precision targeting is unparalleled compared to linear TV and only costs a fraction of the price.
What you'll learn:
The Rise of CTV in the U.S.
CTV usage has surged over recent years. As of 2024, over 87% of U.S. households have at least one internet-connected TV device, and this trend shows no signs of slowing down. Viewers who have "cut the cord" from traditional cable services are spending more time on platforms like Hulu, Roku, and YouTube TV, opening doors for political advertisers to reach voters in a non-traditional format. Recent elections have demonstrated the power of CTV advertising. For example, in the 2020 U.S. election cycle, political campaigns spent over $1 billion on digital video ads, with a significant portion allocated to CTV. This shift has made CTV one of the fastest-growing advertising mediums for campaigns.
A recent Nielsen report shows that political ad spending in 2024 is set to break records on CTV platforms, which is now the dominant form of TV viewing in the U.S. With more personalized targeting capabilities and data-driven insights, running your CTV ads on RepublicanAds.com allows your campaigns to reach key voter segments effectively, providing an edge in the crowded political landscape.
Which Voters Watch Streaming TV
Cord-cutters, the segment of viewers who have canceled cable subscriptions in favor of streaming services, represent a critical audience for political candidates like you. These individuals often include younger voters, tech-savvy households, and, more recently, avid sports fans. With the number of cord-cutters rising, particularly in key swing states, this is an audience you cannot afford to miss. According to eMarketer, CTV user penetration for ages 25 to 54 alone will be over 80% by the end of 2024, making CTV the most effective way to reach them.
RepublicanAds.com offers off-the-shelf audiences, including cord-cutters across the United States, allowing political candidates like you to directly reach this growing demographic. By leveraging our award-winning platform, you can target these voters who are highly engaged with streaming content, ensuring your message resonates with these voters.
Reaching These Voters Could Be The Difference Between A Win And A Loss
Precision Targeting: Unlike traditional TV ads, where you broadcast to a broad and often uninterested audience, CTV allows for advanced targeting capabilities. We leverage these capabilities to help you reach your voters based on detailed demographics, political leanings, and interests. Whether your campaign is targeting undecided voters, a custom audience, or sports enthusiasts, CTV ensures that your message is seen by the right people at the right time. This precision targeting leads to a more efficient use of your campaign budget and limits waste.
Cost Efficient: Traditional TV ads often come with a hefty price tag and broad reach, which can result in wasted ad spend. With CTV advertising through our award-winning platform, you can choose pricing models that reflect actual viewership and engagement levels, making it a more budget-friendly option. Your ads only reach those most likely to engage with your message, ensuring your campaign dollars go further.
Enhanced Engagement: CTV provides more than just impressions—it delivers actionable data. You can measure engagement in real-time, allowing you to see how voters are responding to your message and make adjustments as needed. This dynamic capability ensures that your campaign’s messages are not only seen but are also impactful and resonate with the voters you need to win.
Add CTV Ads To Your Campaign In Less Than 10 Minutes
We are committed to providing candidates like you with innovative tools and strategies to succeed as media landscapes change. With our precision targeting, cost-effective solutions, and real-time engagement metrics, we help your campaigns deliver impactful, targeted messages directly to the voters you need to win. Let us help you maximize your reach and influence through CTV advertising.
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